Endeavour Automotive prepares for Battersea Energy Station transfer with Polestar

Endeavour Automotive might be one of many first retail companies to maneuver into Grade II Listed Battersea Energy Station when it strikes its Polestar electrical car (EV) franchise subsequent month.

The AM100 automobile retail group, the Geely-owned efficiency EV model’s first UK franchised associate, is about to finish the transfer from its present Polestar House at Westfield White Metropolis on October 14, when the enduring constructing’s doorways to the general public for the primary time following a £9 billion regeneration mission.

Polestar Battersea Energy Station joins Lookers’ Manchester Trafford Centre facility and Paul Rigby Group’s Solihull Touchwood Centre web site because the model’s third full House within the UK.

Endeavour’s transfer follows an interview with AM during which Polestar UK chief govt Jonathan Goodman spelled out the model’s plan to determine a four-site community by the top of 2022, earlier than doubling its footprint to eight websites subsequent 12 months.

Final month AM reported that proposals for a new Volvo and Polestar dealership close to the M1 motorway in North London had acquired the backing of Hertsmere Borough Council.

Polestar UK chief executive Jonathan GoodmanGoodman described the expansion as “a transparent signal of the momentum constructing behind the model”.

Commenting on the approaching opening of the brand new Battersea Polestar House, Goodman stated: “The opening of Polestar Battersea Energy Station is a superb second for our model within the UK.

“It should enable potential prospects to find Polestar in a soothing and knowledgeable surroundings, enabling them to outline their very own buying expertise and reinforces our dedication to vary the face of automotive retail. Battersea Energy Station is such an iconic location within the UK and we will’t wait to ask guests into our flagship House from 14 October, whether or not for a check drive, to study extra about Polestar or to participate in one of many many occasions we’ll have going down.”

Sam Cotton, head of leasing at Battersea Energy Station, stated: “We’re actually happy that Polestar have chosen Battersea Energy Station for his or her flagship retailer, which is able to add an thrilling new dynamic to our retail and leisure providing.”

Polestar continues to champion a direct-to-consumer, digital-first gross sales method because it prepares to develop its mannequin vary with the addition of the Polestar 3, Polestar 4 SUV coupe and Polestar 5 four-door GT.

AM lately featured a gallery of the brand new Polestar 6 EV Roadster, which is predicted to succeed in the UK in 2026.


A spokesperson for Polestar stated that the renovation of Battersea Energy Station had been accomplished with the “utmost sensitivity”, including {that a} minimalist design would take advantage of the constructing’s unique options.

Located on the bottom ground close to to the southern entrance, which opens onto Malaysia Sq. and Electrical Boulevard, a brand new pedestrianised excessive road for London, the House might be considered one of over 100 outlets, bars, eating places and leisure venues that decision Battersea Energy Station residence.

Guests to the brand new, five-vehicle House will have the ability to work together with non-commissioned Polestar Specialists to realize details about the model and learn how to order their very own automobile if required.

They will additionally take a check drive of Polestar 2 from the power with a one-hour drive route from the location’s automobile park.

To rejoice the opening, the Polestar Principle, which hints on the exterior design of Polestar 5, might be on show from October 14 to 23.

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