Opinion: Will clients take to a four-pot Mercedes-AMG C63?

If it wasn’t clear from the change in engine, the revolution within the Mercedes-AMG C63’s chassis and the best way the engineers speak about their goals with this venture affirm that this might be a really totally different automobile from its predecessor.

That’s not an accident: there is not any sense in making the same automobile with a much less charismatic engine. It wants a brand new USP.

Within the new C63, the tyre-smoking hot-rod component takes a again seat in order that AMG can go after the Audi RS4 buyer, who needs a automobile that is as simple to dwell with as a C220d and has safe, competent dealing with in all climate however can nonetheless take their breath away with its efficiency.

On the identical time, the dealing with must be much less ‘blunt instrument’ and the plug-in hybrid half must carry a semblance of social acceptability.

I’ve little doubt that the brand new C63 will rationally be a greater automobile than the previous one in a number of the ways in which matter and can swimsuit the wants of many house owners higher.

Nonetheless, I do query whether or not it will likely be a greater super-saloon, one that you simply want merely for what it’s, one which excites on the highway, and I actually don’t envy the individuals whose job it’s to promote potential patrons on the concept of a four-cylinder super-saloon when the RS4 and BMW M3 nonetheless have a six, even when it is sensible on paper.

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