Proton opens the doorways to its largest 4S centre in Kelantan and Terengganu


Proton has opened its 149th 3S/4S centre within the nation, this one situated in in Kota Bharu, Kelantan. Harima Auto Mobil 4S centre (Harima) has taken over the mantle of the biggest Proton dealership within the two east coast states of Kelantan and Terengganu.

Harima isn’t new to the sport. The dealership has been working as a Proton supplier in Kota Bharu since 1986. In-line with Proton’s enterprise course, the corporate determined to put money into a brand new 4S centre to improve the client expertise, ship higher service and develop into a focus for Proton homeowners within the state.

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“What issues most are prospects being completely happy to go to a dealership to buy a brand new automotive. As soon as they’ve bought it, the onus is on us to make sure they ship their automotive again to us for scheduled servicing. Harima nonetheless felt we couldn’t obtain the required stage of buyer satisfaction if we continued to function as a small showroom with out the required amenities, therefore, the choice to function as a 4S supplier,” mentioned Liew Vee Lee, Director of Harima.

Additionally Learn: Proton reaches its highest gross sales document within the final 9 years for home and export market

The centre is located in Tunjong, a fast-developing district of Kota Bharu. It boasts a built-up space of 2400 sqm with eleven service bays, and the similar variety of physique and paint bays. The showroom in the meantime has flooring house for as much as ten autos. As with different 4S dealerships, there’s a children’ play space, free Wi-Fi and a snug buyer lounge.

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Harima has additionally gone the additional mile by collaborating with Proton International Providers (PGS) to supply different facilities. There’s a refreshment space serving Starbucks espresso in addition to a merchandise nook promoting Proton and R3 branded merchandise.

Additionally Learn: Ageing sedans nonetheless contribute 51% to Proton’s gross sales, Saga and Persona lead

The corporate is the primary supplier in Kelantan to have each companies, that are positive to be draw the curiosity of shoppers and followers of the marque alike.

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“The opening of Harima Auto Mobil’s new 4S dealership will assist elevate the visibility of Proton in Kota Bharu. By having a full vary of facilities and the required belongings to serve a excessive quantity of shoppers, we’re hopeful of having the ability to elevate the extent of customer support and ship a very premium expertise for patrons within the state,” mentioned Roslan Abdullah, Chief Govt Officer of Proton.

Additionally Learn: Proton offered practically 15k models in June 2022 – X50, X70, Exora, and Saga lead respective segments

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